My campaign proposal for Sharing Excess, a Philadelphia-based organization which takes excess food from the food/hospitality industry and redistributes it to those in need, is something akin to my magnum opus in terms of social media management. It demonstrates full-length campaign planning from start to finish, including a handful of example posts at the end. The core idea is to take the goal - an intentionally broad and haughty statement - and subsequently break that down into its component parts which can be actualized through the different given strategies.

Any social media campaign’s success is contingent upon thorough planning at the onset, identifying exactly who the organization is trying to reach, where the organization stands in comparison to others sharing a similar market space, and how long the organization can dedicate funding and resources towards the campaign’s success. This was my fourth social media campaign proposal and the second that I’d done entirely on my own throughout my time at Drexel, and I believe it shows through the real-world viability of its contents.

Point of note - It seems that the conversion to a .pdf file from a .docx has messed up some of the spacing in the document, so please forgive me for any seemingly-odd line breaks.