The final paper for my Strategic Social Media Communication class was a full-length social media campaign proposal that outlined at least a week’s worth of content posted across all available media channels for a hypothetical campaign. I decided to do a mental health campaign that tied together Checker’s – the burger joint – with NAMI, the National Alliance on Mental Illness for a “Checker’s Check-in” mental health hotline to both provide visibility to and aid with those experiencing mental health issues. This was in part written in the lens of those experiencing difficulty due to the pandemic circumstances, but it holds weight beyond just this current period of time. Similar to the grant proposal, this displays my ability to combine several ideas into something actionable – alongside displaying similar diversity in construction because of the attached Excel sheet that catalogues every day of the first week of the campaign

Because my undergraduate degree is in PR, it feels almost necessary to include something that’s vaguely PR-related in the portfolio. However, this goes beyond just having the ability to construct a campaign, but rather being able to recognize the different strengths and weaknesses of any given communication channel and tailoring messages appropriately. Providing rationale to these reasons and giving a realistic, implementable explanation for every piece of it displays my ability to effectively communicate across all potential audiences. It also illustrates my capacity to strategically tie together two completely separate organizations to create something greater than the sum of their parts. The mental health aspect is similarly philanthropic towards my interests, helping to alleviate and break the stigma towards a topic that needs to be discussed more from both the corporate and consumer side of things.